Your brand needs a translator.
Abigail Petit-Frere — Creative Strategist. Copywriter. The bridge between boardrooms and culture.
Your brand needs a translator.
I help Fortune 500s speak to Black audiences without the cringe.
Abigail Petit-Frere — Creative Strategist. Copywriter. The bridge between boardrooms and culture.
Corporate doesn't speak culture.
You've got the data. You've got the budget. You've got the brief. What you don't have? The words that...
Corporate doesn't speak culture.
And culture can smell corporate from a mile away.
You've got the data. You've got the budget. You've got the brief. What you don't have? The words that actually land. The instinct that can't be Googled. The fluency that makes the...
I write what resonates.
Copywriting. Strategy. Consulting. I make sure your brand doesn't end up on the wrong side of Black Twitter....
I write what resonates.
Campaigns that don't just check boxes—they move people.
Copywriting. Strategy. Consulting. I make sure your brand doesn't end up on the wrong side of Black Twitter. From taglines to full campaigns—if it needs to connect authentically,...
Why me?
I've sat in the boardrooms. I've shaped the campaigns. I've seen what works and what gets ratio'd. I'm not...
Why me?
Because I understand both rooms.
I've sat in the boardrooms. I've shaped the campaigns. I've seen what works and what gets ratio'd. I'm not teaching you to code-switch—I'm doing the translation. And I charge...
Ready to say something real?
I work with a handful of clients at a time. If there's alignment, we build something worth talking about. If...
Ready to say something real?
Limited availability. Selective partnerships.
I work with a handful of clients at a time. If there's alignment, we build something worth talking about. If not, no hard feelings. Either way, let's start the conversation.