
I rebuild and optimize Shopify stores for growing brands. One operator, hands-on since 2012.
The Shopify Guy
I rebuild and optimize Shopify stores for growing brands. One operator, hands-on since 2012.

No hand-offs, no junior team learning on your store. The person planning the work is the one building it, so...
Why it works
No hand-offs, no junior team learning on your store. The person planning the work is the one building it, so decisions are fast and nothing gets lost in translation.

A ground-up rebuild of your storefront — headless-fast, conversion-obsessed, and built to scale. Design, dev,...
Flagship engagement
A ground-up rebuild of your storefront — headless-fast, conversion-obsessed, and built to scale. Design, dev, and merchandising handled end to end.

Every pixel and page speed decision tied to revenue per visitor. I find the leaks, prioritize by dollar...
CRO & growth
Every pixel and page speed decision tied to revenue per visitor. I find the leaks, prioritize by dollar impact, and ship the fixes that move your bottom line.

You don't get an account manager and a junior team. You get me — the person doing the strategy, the design,...
How I work
You don't get an account manager and a junior team. You get me — the person doing the strategy, the design, and the code. That's why it ships fast and actually works.

Answer 5 quick questions. Get a personal, no-fluff breakdown of the biggest revenue leaks in your store — and...
Free CRO teardown
Answer 5 quick questions. Get a personal, no-fluff breakdown of the biggest revenue leaks in your store — and exactly what I'd fix first.

If you're serious about scaling and want one operator who owns the result, let's talk. Tell me about your...
Book a strategy call
If you're serious about scaling and want one operator who owns the result, let's talk. Tell me about your store and I'll tell you straight if I can move the needle.